Taking the spa experience home
What started as a high-end, full-service spa and sanctuary lounge for men and women in Austin, Texas, Luvanti expanded into their own skincare line when the CEO noticed that clients also liked the spa experience in their skincare products—effortless, luxurious, therapeutic, and safe. She developed these products with clinical-grade and potent bio-effective organic ingredients for maximum efficacy and visible, long-lasting results achieved in a short period of time. Our challenge was to create a brand identity and packaging design that was more luxurious than clinical and appealed to a wider audience—all genders, safe for all skin types, easy to use for busy lifestyles—and multichannel sales.
The science of luxury
GIRVIN created an identity with mathematical precision—a kaleidoscope of fading circles in the golden ratio that evokes the advanced scientific technology of their innovative skincare solutions as well as the gentle, organic simplicity of the ingredients and application process. A deep, luxurious purple paired with white and silver gives the brand and packaging a high-end yet calming look.