The North Face


GIRVIN allied with executives at U.S. Foods, Chicago, to create a new restaurant concept based on a comprehensive offering of all-natural delicatessen-style foods. From the San Diego Chargers stadium site location, GIRVIN’s team designed and built the concept with all food service and preparation amenities and a detailed graphical program.

GIRVIN strategized the place, assessed the possible optimization of the guest service journey, purchased furniture, and supported art direction and production design objects to frame out the emotional storytelling. The robustly successful opening for U.S. Foods will be the beginning of a national roll-out of in-store service offerings for its relationships throughout the United States.

Here is a video of Chef Matt Green and U.S. Foods Division President Jason Paolini talking about Metro Deli. [View Video]

Metro Deli Display Signage
Metro Deli Environmental Signage
Metro Deli Environmental Signage

“Yes I was there and all the 300 attendees were blown away!!!! I will reach out to our corporate photographer and have him forward to you the pictures. It was a pleasure working with you and your company, you are a top notch professional.”

Matt Green | Division Chef – San Diego Office