What if you led one of the classic Pacific Northwest food brands — with a real family heritage — loved by generations? How could you transform it — empowering sales to the next generation?
GIRVIN looked into the soul of the Nalley’s storytelling, heritage and design vocabulary to build out a new, more richly layered array of dozens of SKUs — with a freshly-tuned brand mark and completely re-photographed product depictions, gradated color fields, substrate engravings and bannered product titling, all hand-customized typography.
“We have had a very successful relationship with Tim Girvin Design, and I can highly recommend them. Part of the reason for the success is that they “think like marketers” instead of mere designers. My experience has been that there are many design groups that can develop aesthetically pleasing results that might not appropriately capture the essence of the brand and its position in the marketplace. Tim Girvin Design thinks strategically and pragmatically, and really understands the brand and competitive set before embarking on a project. They have been true partners of ours in helping us improve the position of our brands.”
Julie Poduch | Category General Manager | Nalley’s Fine Foods