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LOCATION

Seattle
New York
San Francisco

3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com

360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com


t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

WELCOME TO THE CHAIN

BRAND STRATEGY AND RHO CALCULI

GIRVIN’s brand strategy and design team built an investigatory workshop, BrandQuest®, to find the visual code of the new global, transparently inspectable, cooperative blockchain.

GIRVIN’s strategy team built out the layering of a pattern language—the BrandCode® of a recognizable set of images, messages, color systems and typographic messaging sequences that support a holistically integrated brand design program. GIRVIN’s team designed the core chain system, the coin, the App visuals, print and digital systems design direction—GIRVIN also branded RSong, the first App. To reference messaging and core positioning, to quote:

“RChain is a fundamentally new blockchain platform rooted in a formal model of concurrent and decentralized computation.
The RChain Cooperative is leveraging that model through correct-by-construction, tuning complete software development to produce a concurrent, compositional, and infinitely scalable blockchain.”