WELCOME TO THE CHAIN
BRAND STRATEGY AND RHO CALCULI
GIRVIN’s brand strategy and design team built an investigatory workshop, BrandQuest®, to find the visual code of the new global, transparently inspectable, cooperative blockchain.
GIRVIN’s strategy team built out the layering of a pattern language—the BrandCode® of a recognizable set of images, messages, color systems and typographic messaging sequences that support a holistically integrated brand design program. GIRVIN’s team designed the core chain system, the coin, the App visuals, print and digital systems design direction—GIRVIN also branded RSong, the first App. To reference messaging and core positioning, to quote:
“RChain is a fundamentally new blockchain platform rooted in a formal model of concurrent and decentralized computation.
The RChain Cooperative is leveraging that model through correct-by-construction, tuning complete software development to produce a concurrent, compositional, and infinitely scalable blockchain.”