The Rosi family, represented by their market director for the U.S., approached GIRVIN in 2007 to begin the strategic exploration of a concept of a retail salumeria, for in-room dining and take out, in NYC.

Salumeria Logo

GIRVIN’s group, working in NYC as well as Seattle, participated in the opening strategy for setting the tone and spirit of the brand, and aligned with the family in newly defining the story — of the Rosi clan and their legacy in building Parmacotto, the cured meats group in Parma, Italy.

Working with management, the Rosi family members, and the operational team, GIRVIN’s group created the marketing story, the brand history, strategic recommendations, the logo and applications, signage and shopfront treatments.

Salumeria Rosi

“The Rosi family worked with the GIRVIN group and Tim Girvin himself, since the very beginnings of our idea – the dream of a new Salumeria. Our vision is based on the classical, traditional qualities of Parma history in cured meats, savory offerings, fine wines and excelling service experiences for our guests, at our new location in NYC. Not only did they help us with our development strategy, in creating our brand, but as well, our storytelling, logo and shopfront signing to help express the spirit of our brand. Our work with them was always responsive, very creative, inventive and consistently part of our vision. And, like our food offerings – both here in and in Parma, the quality of their work is based on care, handmade details and excellent service. They’re a great team to work with!”

Antonio Corsano | Managing Director