Salumeria Rosi
The Challenge
Old Traditions in a New World
The Rosi family’s legacy was building Parmacotto, the cured meats group in Parma, Italy. They sought GIRVIN’s expertise to help brand them for an American audience as they expanded to a new location in New York.
The Solution
Celebrating Craft and Culture
We started with a BrandQuest® workshop with the family and management team to create an opening strategy for the tone and spirit of the brand that aligned with the family in newly defining the story of the Rosi clan and their legacy. Our strategic recommendations culminated in a new marketing story, refined brand history, new logo, signage, and shopfront applications that brought the genuine culture of Italy and celebration of the Salumeria Rosi craft to an enthusiastic New York neighborhood and American food market.
Strategy
Story
Identity
Environmental
Messaging
Packaging
Print
“
The GIRVIN team helped us with our development strategy; in creating our brand, our storytelling, logo and shopfront signing; all to help express the spirit of our brand. Our work with GIRVIN was always responsive, very creative, inventive and consistently part of our vision. And, like our food offerings, both here and in Parma, the quality of their work is based on care, handmade details and excellent service. They’re a great team to work with!”
Antonio corsano | managing director
Discover more from Girvin | Strategic Branding & Design
Subscribe to get the latest posts sent to your email.