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Seattle, WA   98121
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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

GIRVIN | Strategic Branding & Design | San Francisco

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Seibu

PT Mitra, one of the largest privately owned retail groups in Southeast Asia wanted to locate a Seibu into the Grand Indonesia, a new shopping center of enormous scale and complexity in Jakarta, Indonesia. Callison, the global architecture firm, was selected to engineer the interiors and merchandising planning. Given the success of the Sogo installations with their earlier collaborative ventures, GIRVIN was involved in the project development, retail strategy and planning for environmental design.

Seibu Logo

Result

Callison lead the total retail visioning, interiors, floor-by-floor planning and entry programs; GIRVIN partnered in the creation of a responsive scheme for the retail strategy, based on creating differentiation between this retail proposal and others nearby in Jakarta, by branding properties in the store as “Seibu.” In this manner, everything becomes a member of a distinct ownable collection. An evolved pattern language was created for use in all retail procession pathways, the materials language was closely linked to the interior schemes, and careful coordination occurred between the store owners, leadership, store planners, buyers, Callison and GIRVIN.

Seibu Environment

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Seibu Shopping BagsSeibu Gift Cards

Seibu Floor IdentifiersSeibu Floor IdentifiersSeibu Environment

“GIRVIN and Callison teams worked in seamless collaboration to enhance the environmental and graphic concepts first explored together for SOGO’s Osaka flagship store. Our design teams created a holistic realization of the feminine, nature-based identity of the Seibu flagship in Jakarta, with GIRVIN’s team developing the pattern language for the large scale building exterior wrapping, signage and storefronts, down to the details of the interior signing system and into shopping bags and marketing materials. The strength of our combined talent shines powerfully throughout this beautiful store.”

Dawn Clark, AIA | LEED Principal | Callison Architecture