Sonora Desert Ranch

GIRVIN’s team was asked to quickly transition a challenged brand that was showing falling sales and diminished returns at shelf. Working with the marketing team at Mark Anthony the packaging group at GIRVIN built a series of solutions for consumer testing, examining the weighting of marketing story, labeling structure, visuals and messaging. With the winning labeling system in place, sales have been dramatically improved.

Sonora Desert Ranch Wine Logo
Sonora Desert Ranch Wine Bottles & Labels

Sonora Desert Ranch Wine LabelSonora Desert Ranch Illustration

“Team Girvin — Chris and I were at the press approval for the new Sonora Desert Ranch labels yesterday and wanted to share some good news: the finished product looks even BETTER than we imagined! I’ve sent a press proof to your offices, so expect to see that in the coming days.

Everyone who has seen the labels today has gushed about the beauty and underlying brand story – a testament to the great work that went into this project. We’re truly excited to see the impact this will have in turning the brand around.”

Faye Pang | Brand Manager CIC | Mark Anthony Brands