![](https://www.girvin.com/wp-content/uploads/2015/11/paint-border.png)
Spa Joule
The brand name, Spa Joule, literally a unit of energy, reinforces the brand’s serious science proposition. Proprietary package forms and graphics express the the hi-tech edgy, brand character.
![Spa Joule Logo and Brandmark](https://www.girvin.com/wp-content/uploads/2016/04/spa-joule_dt02.jpg)
![Spa Joule Display](https://www.girvin.com/wp-content/uploads/2016/04/spa-joule_dt08.jpg)
![Spa Joule Brandmark](https://www.girvin.com/wp-content/uploads/2016/04/spa-joule_dt09.jpg)
Spa Joule is the Science of You. Its naming strategy is literally a unit of energy, which is where its equity lies. It reinforces the brand’s serious science proposition and energizes the experiencer.
A unisex brand for the active youthful spirit. We customized our solutions and built proprietary video content, package forms and graphics to express the high technology, edgy brand character.
![Sp Joule Bottle Label](https://www.girvin.com/wp-content/uploads/2016/04/spa-joule_dt07.jpg)