Voss Water
The Challenge
Still waters run deep
After years of building a distinctive product image by way of their high-end clear cylindrical bottles, and as Voss Water expanded their product line to include various size multipacks for retail display, they realized the need to stand out among an increasingly crowded marketplace while still communicating the signature Voss look and feel. Current solutions had evolved gradually in a piece-meal fashion, and the Voss team decided it was necessary to step back and take a fresh look at their packaging system overall.
The Solution
Liquid asset management
Using three sizes of multi-pack structures provided, GIRVIN designers created a system of color, message and graphic arrangement that established a consistent look for the brand while allowing the individual, elegant Voss water bottles to show themselves off.
Strategy
Identity
Packaging
