New York
San Francisco
3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310

t 206.674.7864
m 925.212.0140
f 206.674.7909

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

Voss Water

The Challenge

Still waters run deep

After years of building a distinctive product image by way of their high-end clear cylindrical bottles, and as Voss Water expanded their product line to include various size multipacks for retail display, they realized the need to stand out among an increasingly crowded marketplace while still communicating the signature Voss look and feel. Current solutions had evolved gradually in a piece-meal fashion, and the Voss team decided it was necessary to step back and take a fresh look at their packaging system overall.

The Solution

Liquid asset management

Using three sizes of multi-pack structures provided, GIRVIN designers created a system of color, message and graphic arrangement that established a consistent look for the brand while allowing the individual, elegant Voss water bottles to show themselves off.