Seek Beauty™, Find Results
Every brand has a soul, waiting to be discovered, shaped, and told. Diving deep and discovering this soul—the core story and inner beauty that makes a brand unique—is the key to creating a compelling visual expression. Building brands from the inside out with breakthrough thinking and intentional design create results that reach deeper and last longer.
We work with brands at the edge of who they’ve been—organizations that have outgrown their story and need a new one that fits, or who come to us when their identity no longer matches their ambition. Our proprietary methodologies of discovery are highly collaborative, producing distinctly captivating stories, names, identities, messaging, packaging, environments, and more.
CHECK OUT SOME OF OUR CASE STUDIES
Environmental, identity, naming, packaging, print
Identity, naming, packaging, print, strategy
Environmental, identity, messaging, naming, packaging, print, social, story, strategy, type design
OUR STRATEGIC TOOLS & PROCESSES
Discovery Workshops
Our discovery workshops start our collaboration on the right foot by providing a space of intentional connection with the people behind the brand to get to the heart of its purpose and personality. Workshops range in complexity and depth of scope depending on your needs.
Kickoff Session 30 minutes to 1 hour
A Zoom call and customized questionnaire help our teams get to know each other and come to a shared understanding of the creative brief and your history, vision, and goals—so we can launch into a creative direction with confidence.
SoulSummit 2-4 hours
A deep dive into discovering your brand’s soul, personality, and expression using our BrandSpirit® process: we find the emotional core and essence of your brand to serve as the source of strength for compelling marketing messages, striking visualizations, and captivating alignments for the brand’s representations to market. A foundational Summary document is produced as a guide for creative endeavors moving forward.
BrandQuest® 1-2 days
A customized and collaborative team brainstorming workshop that builds consensus among executive team members regarding company vision, mission, values, positioning, and character. This assures a holistically framed team buy-in that allows for acceleration and effective integration into the next phase of brand evolution. A robust Summary document is produced as a foundational guide and creative brief for messaging and creative projects.
Naming
The first and most important information your brand conveys is in the name. Names say a lot about a brand and its offerings—its personality, how it feels, and how it sounds should resonate with your audience.
Ideator® 30 minutes to 1 hour
Our proprietary naming process is a verbal exercise to define one of the most crucial elements of a strategically driven brand: the name. We use a highly collaborative and strategic approach to achieve the greatest creative potential when developing product names, brand names, and taglines. We’ll work with your team to land on the right name or naming system for your business.
Messaging
Your brand’s voice is integral to communicating who you are to your audience. Consistency in this aspect of brand expression crosses over into other areas of branded representation, promoting audience trust.
Transparent Design® 30 minutes to 1 hour
Our integrative service builds seamless communication of your brand’s messaging across all media formats—from print and environmental to digital and broadcast platforms. This transparency of designed expression creates audience trust that there is a strategic and directorial focus on all aspects of branding implementation.
