IT Cosmetics for your eyes

IT Cosmetics

The Challenge

A vision of beauty

IT Cosmetics founder and creator Jamie Kern approached GIRVIN to build the strategy of her brand personality, with the offerings and product concepts based on her extensive experience as a model, TV news anchor and beauty personality.

The Solution

The total package

GIRVIN started with an opening, collaborative BrandQuest® session to devise the brand strategy, inspired by her drive and passion to establish this brand which has led to exclusive presentations of her product offerings, body sculpting and beauty “tricks of the trade” as well as a styling “personal library of secrets.” GIRVIN’s work focused on the opening strategic development, visual packaging solutions, naming consulting, and identity development for IT Cosmetics.

IT Cosmetics by Jamie Kenr Logo
IT Cosmetics Compact Case
IT Cosmetics Compact Case

I cannot articulate how amazing you are and how blessed I feel to be working with your team. What I consider an amazing amount of progress and a brilliant creation—a team creation. I can’t even imagine where we would be right now as a company if our paths hadn’t crossed. And I hope this is just the beginning of my work with GIRVIN.”.