New York
San Francisco
3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310

t 206.674.7864
m 925.212.0140
f 206.674.7909

The Design Associates

t 03-3404-0328


GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo



Our team of designers and strategists were hired by Mirage Resorts, Inc. to communicate luxury to guests and visitors of the new $1.6 billion Bellagio Hotel. We developed identity programs, collateral and signage solutions for 19 restaurants and 15 retail stores. Giving the location a feel of opulence rather than ostentation was key to the creative strategy enabling this resort to differentiate itself on the Vegas strip.

Bellagio Logo

Bellagio wanted a collection of shops that was representative of the property. Creating this image involved an exacting attention to detail from store decor and signage to the bags and boxes of store packaging. The hotel took a similar approach with its restaurant concepts. We worked to create signage, identities and packaging solutions to address the full range of experiences available to Bellagio visitors and guests. We also developed the full line of packaging for in-room amenities at the Bellagio. Showcasing our keen attention to design elegance, the design solution integrated with the entire Bellagio experience and included up to 14 separate packages, from a personal sewing kit to body wash.

Bellagio Concept Boards

Bellagio Aqua SignageSpa Bellagio Logo and Signage

Bellagio Capri Logo and SignageBellagio Noodles Restaurant Logo and Signage

Bellagio Cafe Gelatio Logo and SignageBellagio Cosa Nostra Logo and Signage

Bellagio Picasso Logo and SignageBellagio Palio Logo and Signage

Bellagio Wayfinding Bellagio In-Room Products

Bellagio Olives Signage and LogoBellagio Olives In-House Collateral

Bellagio In-Room Soap PackagingBellagio In-Room Amenities

Bellagio Room Service MenuBellagio Shopping Bag

Bellagio Shopping BagBellagio Cafe Menus

“The work that your team has done on the Bellagio restaurants is great – one reason being is that many of them have survived the test of time; they’re still in place and some of the best there.”

Steve Wynn | Chief Executer | Bellagio Hotel