Category Archives: Luxury
February 25, 2013
Working in Japan, we designed for Japan, for Shiseido. There’s a story there, digging in, building the fluency of designing to another culture, in that culture; it’s not American design, transported to work in the Japanese markets, it’s designing with … Continue reading
January 16, 2012
THE STRATEGY OF A STORY, THAT’S AN OLD STORY, THAT’S A NEW STORY, RETOLD. Why do you carry a story, that is another story (even brand story) that becomes your story — brought forward? What does the listener hold? If … Continue reading
Posted in Brands, Concepts, Luxury, Marketing 2.0, Scent
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September 9, 2011
What is the nature of the perfected marvel, in scent? Really — you smell marvelous? I got a note from Barneys New York. It was really about Byredo — I’d made some notes about them earlier. Y O U S … Continue reading
Posted in Cool People, General, Human brands, Luxury, Scent
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October 19, 2010
Louis Vuitton | Truth in the Telling
Forging Authentic Brand stories: Examples, Challenges and Directions If telling the truth becomes questioned in a branding proposition, then how to right the equation? With Louis Vuitton (LVMH) as a client, we’ve spent a lot of time studying the brand … Continue reading
Posted in Brands, Human brands, Luxury, Retail, Storytelling
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October 4, 2010
THE LUSTRATION OF FASHION: ANTONIO LOPEZ AND RUBEN TOLEDO
THE SPIRIT OF FASHION ILLUSTRATION TAKEN TO ANOTHER EDGE. FINDING PERSONAL ALIGNMENTS, THE HISTORY OF THE PRACTICE. Antonio Lopez illustration Origin: lustration 1615–25; < L lūstrātus, ptp. of lūstrāre to purify, illumine. Seeluster1 , -ate1 from Latin lūstrāre to brighten]
Posted in Artists, Concepts, Cool People, Designers, General, Human brands, Interior Design, Luxury, Places, Retail, Storytelling, Trends
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August 15, 2010
LOGO DESIGNERS OUT OF BUSINESS?
LOGO DESIGNERS OUT OF BUSINESS? EXPLORING THE NEW TREND, LOGO-LESS MERCHANDISE? DOES THAT MEAN BRANDERS ARE OUT OF BUSINESS? HARDLY SO, UNLESS THE PREMISE OF BRANDING IS DESIGNING LOGOS. But there’s more. Off and on, over the years, the idea … Continue reading
Posted in Brands, Concepts, Luxury, Trends
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June 1, 2010
The Most Extraordinary Suit in the World | Zegna
Ermenegildo Zegna’s Vellus Aureum Luxury strategies and authentic truth. Making things by hand is a disappearing legacy. And even to the concept of the most luxurious, the idea of an object being completely handmade is a vanishing tradition. The concept … Continue reading
Posted in Brands, Cool People, Luxury
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May 26, 2010
Audi and Iron Man | Brand, Story and Product Merchandising
Examining Vehicles and Brand Placement Automobiles represent a fabulous concretion of brands synchronized to complex emotional and value constructs. Cars contain far more than conventional brands, they are emotive in the context of containment. They exemplify a sense of positioning, … Continue reading
Posted in Brands, Concepts, Luxury, Motion Pictures
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March 29, 2010
The Art of the Trench Coat: Burberry Brand Strategy
Exploring the concept of a single brand article, captivating market share and perception There are a series of brands that found their legacy based on the proposition of a single product — and they can either build on that foundation, … Continue reading
Posted in Brands, Concepts, Luxury, Marketing 2.0, Retail
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