by Tim Girvin | Concepts, Places | Dec 5, 2024
Of course, as a brand person, a place-maker—as you are—we’re thinking: “if you’re not here, and not over there, then where are you? Do you know where you are? Or are you nowhere?” I’ve been talking A LOT about placemaking—and planning spaces, making places—since I’m...
by Tim Girvin | Concepts, Interior Design, Places, Retail, Storytelling | Oct 25, 2024
Spherical Design Holism for Hospitality | A Manual for Brand Placemaking Integration for Experiential Strategies and Tactics The Deployment of *Experientiality Earlier in my career, I worked on a string of projects for Disney, working with the Disney Imagineers and...
by Tim Girvin | Interior Design, Places | Sep 27, 2024
As you walk a journey—there are symbols in the path of your stride. As a person that has history in building places, thinking design in destinations, I tend to think about everything as a migration of symbolic content. Surely, simply, contemplate walking in a door—you...
by Tim Girvin | BRAND MYSTICISM, Places | Aug 15, 2024
Feeling in the realm of design thinking, sensation and brand. I took some old Italian handmade paper, folded it, tore it with a bone folder, punched a hole in the head of the strip, and strung red binding thread into the opening and hung it in the trees, amidst the...
by Tim Girvin | Brands, Places, Retail, Storytelling | Jun 5, 2024
Conceptions of Brand-related built environments for storytelling in contextual community. First off, a reference to the Oakley Headquarters—an environment designed and dedicated to the spirit of innovation that drives the brand and the creation of their products;...
by Tim Girvin | Interior Design, Marketing 2.0, Places, Retail | Feb 22, 2024
Emotional strategies in sensate brand integration Brands ask, “touch me more often, be my friend, speak to me, stay in touch.” Talking to an executive brand team, I reach-out in a simple question—“what’s the point here—what’s this workshop really about?” And the...
by Tim Girvin | BRAND MYSTICISM, Concepts, Places, Retail | Feb 8, 2024
I gave a talk at Procter & Gamble’s hall at Building One, downtown Cincinnati. This talk was about spherical thinking, brands and storytelling, a way of looking at the narrative of brands as narrative concatenations—knots and threads of woven tellings, that...
by Tim Girvin | Brands, Concepts, Places | Jun 14, 2023
As brand strategists and designers of brands, we think about memory as a key reference to relationships in community—it’s a simple questioning: what’s memorable? For a customer, GIRVIN’s Brand R’s: which asks: what are the key points of relevance—what’s immediately...
by Tim Girvin | Concepts, Places, Scent, Storytelling | Jan 31, 2023
STORYTELLING PERFUME AND THE SENSATION OF PLACE THE WANDERING WONDERMENT: AN EXPLORATION OF MEMORY AND SCENT I’m walking the city, or the forest, or the beach— and what comes forth? “What’s that smell? It reminds me of…” Scent memory: it’s right in the front of the...
by Tim Girvin | Interior Design, Places, Retail | Oct 13, 2022
2001: A Space Odyssey IN 1968, I WAS FIRST STRUCK BY THE NOTION OF INTEGRATED DESIGN. I WAS 15. When I think about powerful moments of design discovery, it was likely Stanley Kubrick’s film, 2001: A Space Odyssey that taught me about the idea of thematic consistency,...
