by Tim Girvin | Interior Design, Marketing 2.0, Places, Retail | Feb 22, 2024
Emotional strategies in sensate brand integration Brands ask, “touch me more often, be my friend, speak to me, stay in touch.” Talking to an executive brand team, I reach-out in a simple question—“what’s the point here—what’s this workshop really about?” And the...
by Tim Girvin | BRAND MYSTICISM, Concepts, Places, Retail | Feb 8, 2024
I gave a talk at Procter & Gamble’s hall at Building One, downtown Cincinnati. This talk was about spherical thinking, brands and storytelling, a way of looking at the narrative of brands as narrative concatenations—knots and threads of woven tellings, that...
by Tim Girvin | Brands, Concepts, Places | Jun 14, 2023
As brand strategists and designers of brands, we think about memory as a key reference to relationships in community—it’s a simple questioning: what’s memorable? For a customer, GIRVIN’s Brand R’s: which asks: what are the key points of relevance—what’s immediately...
by Tim Girvin | Concepts, Places, Scent, Storytelling | Jan 31, 2023
STORYTELLING PERFUME AND THE SENSATION OF PLACE THE WANDERING WONDERMENT: AN EXPLORATION OF MEMORY AND SCENT I’m walking the city, or the forest, or the beach— and what comes forth? “What’s that smell? It reminds me of…” Scent memory: it’s right in the front of the...
by Tim Girvin | Interior Design, Places, Retail | Oct 13, 2022
2001: A Space Odyssey IN 1968, I WAS FIRST STRUCK BY THE NOTION OF INTEGRATED DESIGN. I WAS 15. When I think about powerful moments of design discovery, it was likely Stanley Kubrick’s film, 2001: A Space Odyssey that taught me about the idea of thematic consistency,...
by GirvinIT | Cool People, Designers, Interior Design, Places, Storytelling | Aug 18, 2022
IN THE HISTORY OF A PRACTICE THAT HAS OPERATED CONTINUOUSLY FOR NEARLY 50 YEARS—SINCE OUR FOUNDING IN 1976—THERE MUST HAVE BEEN A LOT OF DIFFERENT STUDIOS, RIGHT? YES, MANY. AND MANY MOVES. That comes out to the following sequence, setting workplaces @ The Evergreen...
by Tim Girvin | BRAND MYSTICISM, Brands, Places | Jul 13, 2022
THE ORDER OF PATHWAYS AND THE TOUCH OF THE MEMORABLE M A K E A M A Z E M E N T. As brand designers—as with any part of human creativity, “a making” or the construction of a visible object, the made art or the scribed breath of a poem—the point would be to answer this...
by Tim Girvin | Brands, Places | Jun 10, 2022
M A K E Y O U R W A Y S BRAND SPACE—THE STRATEGY OF MAKING—STORYTELLING, PLACE-MAKING, THE PERSONAL JOURNEY OF THE WORK—WHAT YOU MAKE AND THE WAY YOU MAKE IT. Isn’t it so that our journey—as creatives, designers, wordsmiths, strategists—is a stride towards finding?...
by Tim Girvin | Concepts, Places, Trends | Feb 10, 2022
MEDITATIONS ON REMOTE WORK. THE SEARCH FOR MEANINGFUL BEAUTY, THE QUEST FOR ACTIVE FOCUS IN ATTENTION AND THE CONTEMPLATIVE STRATEGY OF WORKING IN REMOTE LOCATIONS—SO-CALLED: WORKING SOMEPLACE YOU’RE NOT SUPPOSED TO BE. An old scrap of handmade paper, hanging in a...
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Cool People, Designers, Interior Design, Luxury, Places, Retail | Feb 7, 2022
HERITAGE BRAND DESIGN AND SYSTEMIC PATTERNING More than four and a half decades ago, 1976, I pitched the idea of integrative branding to the Creative Director at Nordstrom, Dan Holland, and I presented again—this same thematic strategy, later to Claudia Milne, then...