by Tim Girvin | Concepts | Feb 5, 2026
And a good question: what are you paying attention to—and why? As brand people—idealists, founders, makers, strategists, writers, designers, customers and guests—we focus on how our experiencers are paying attention. It’s interesting [as it always is, in my historical...
by Tim Girvin | Brands, Concepts, Designers, Storytelling | Oct 12, 2023
We’re rolling into 50+ years of continuous involvement in brand strategy and integrated design— and as coffee connoisseurs—we’ve savored this brewed beverage all over the world, from Seattle to NYC—Maui too, LA to Vancouver,southwards to Costa Rica, east to...
by Tim Girvin | Brands, Concepts, Interior Design, Retail, Storytelling | Jan 17, 2023
WHEN YOU THINK ABOUT IT, A KEY POINT OF RESONANCE IN BRAND EXPERIENTIALITY* COMES DOWN TO THE HOLISM OF SENSATION. How does it feel? How unforgettable is the holism of your feelings— or your guests feelings—about it? For many of us, that would be what we see—but...
by Tim Girvin | Concepts, Storytelling | Aug 14, 2019
THE ART OF GETTING LOST. BRAND STRATEGY, GETTING LOST AND THE JOURNEY TO BEING FOUND. ALL THAT WANDER SHALL BE FOUND The Quest for Metaphor, Personal Symbolism and the Iconography of Journey IN THE WORK ON BRAND, THERE’S AN EMERGENCE: ENTERPRISES THAT LOSE THEIR WAY....
by Tim Girvin | Concepts, Storytelling | Oct 13, 2018
THE DESIGN VOCABULARY: VISUALIZATION, MESSAGING AND THE PATTERNING OF IDEAS, MARKS AND MEANING. I had a chance to present, at the behest of the esteemed Mark Anderson a string of ideas at the Strategic News Service presentation of FiRe at the Stein Ericksen Lodge in...
by Tim Girvin | Concepts, General | Dec 15, 2010
What lies beneath: the nature of the X, the cross road, the crossing guard, the mark of the x and the magic of the nexus. The symbolic allegory of the x mark. When I was in Bali, I surprised by the villagers attention to the white flagged pieces of paper that hanged...
by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009
“Steve Jobs 1955-2011” by segagman is licensed under CC BY 2.0 Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise...
