Flash! The Symbolism of the Thunderbolt

There’s a moment, in a storm, when all the chaos is suddenly illuminated, everything is clarified—a sudden insight. This idea, the symbol of the thunderbolt, is a persistent and migratory archetype. And perhaps it’s derived from the actual character of the flow of...

The Cult of Wabi Sabi

Exploring the *Experientiality of Sensation in the Aesthetics of Age, Utility and Beauty The image above, the entry to the Fukuju Sake Brewery in Kobé, Japan, was taken during a GIRVIN project mission. It’s a mix of fire-seared timber, rough-chiseled granite and...

Volatility and Brand Alchemy

Everything changes; everything is on fire. Nothing is the same as it was; everything is the same as it shall be. In the mist of experience, it’s all changing—still, standards flow, and patterning emerges. While everything is in flux, everything goes as it has from the...

The Symbolism of the Hash Tag

The Hatching Stroke and the Ubiquity of Archetypal Design Thinking # I was walking the beach near my studios and found the above timber mark, cross-hatched into a log, the proverbial “pound” or number sign. And I wondered about it. “When this type of mark is made,...