by Tim Girvin | BRAND MYSTICISM, Storytelling | Aug 29, 2024
Thinking metaphorically, there are plenty of symbolic allegories between the notion of brand building, design strategies, messaging and storytelling. You—brand designer, brand thinker, theorist, strategist—when you think of brand, the notion of a constructed and...
by Tim Girvin | Concepts, Cool People, Storytelling | Jul 12, 2024
A contemplation on gratefulness Notes on the death of my father, George W. Girvin, 7.05.2024 “Why do you have skulls around you, everywhere?, I mean, you’re always wearing skull scarves, rings, all that.” Someone asked me this question. I have a long...
by Tim Girvin | Brands, Cool People, Luxury, Retail, Storytelling | Jun 27, 2024
Brands That Live in the Shadow, But Are Full of Light Do you have a brand relationship that is, to your thinking, your personal secret— something special, marvelous, your happily loved and savored place? Is there ever a brand that lives on the quiet side, unknown,...
by Tim Girvin | Artists, Storytelling | Jun 20, 2024
The Dance of the pen—the drafted thought—and the illustration of language It’s an intriguing observation—the idea of the rhythm of speech—people talking, listening to words and expressions of thinking—the journey of minds, and the trails of their contemplations: the...
by Tim Girvin | Brands, Places, Retail, Storytelling | Jun 5, 2024
Conceptions of Brand-related built environments for storytelling in contextual community. First off, a reference to the Oakley Headquarters—an environment designed and dedicated to the spirit of innovation that drives the brand and the creation of their products;...
by Tim Girvin | Concepts, Storytelling | May 16, 2024
A Meditation in Abandoned Signage There is a It is in the everyday—that you walk by—or on. There’s a message in that which is here. And that, left behind. The message could be: look here. No, up there. Or behind you. And while you look. Watch out, better still, be...
by Tim Girvin | Artists, Concepts, Storytelling | May 9, 2024
The Quest for Creative Inspiration, Imagination and Personal Iconography I photographed this bird in the Himalaya— in Bhutan, a place of the Raven Gods. As some know, I have a long history with Ravens—the birds. This comes from earlier, childhood and mystical...
by Tim Girvin | Cool People, Motion Pictures, Storytelling | May 6, 2024
In my history, I’ve often thought, looking at, literally, any logo—“that could be better.” Or, “why such an off-the-shelf solution—there’s nothing distinct, ownable or registrable with this asset?” Of course, all of us, as brand strategists, designers and logo...
by Tim Girvin | Artists, Cool People, Human brands, Storytelling | Apr 25, 2024
The presumptive nature of design is that it’s magical. We’ve commented on this proposition extensively. Design as interpretation Design: it is a transformative tool that translates content from one tier of comprehension to something new—a altered plane of...
by Tim Girvin | Concepts, Cool People, Marketing 2.0, Storytelling | Apr 19, 2024
Exploring the word, the history, the meaning of infectious content. Over the last couple of days, I’ve spent a lot of time talking about soccer—both in outreaches to the soccer-playing community, team owners, well-making soccer-related foundations in support of...
