Category Archives: Marketing 2.0

January 29, 2013

Micro retail
Tiny shops,
Big coolness

The Touch of the Hand, the Human Presence, Retail Experience Design When I work on a restaurant, I always ask about the chef: “is he, or she, planning on being there, being present, consistently?” That, alone is a compelling proposition … Continue reading

Posted in Concepts, Cool People, Interior Design, Marketing 2.0, Trends | Leave a comment
January 2, 2013

Wellness, windowed

Windows as the Eyes of the Soul of Wellness The tradition of windows in the merchandising of ideas. At the street level, a building’s windows are, in a manner, the eyes and soul of the bridge between the heart of … Continue reading

Posted in Brands, Concepts, Interior Design, Marketing 2.0, Storytelling | Leave a comment
December 28, 2012

S P I R I T S & D I S S O L U T I O N

Fire & Water Isn’t it so that the making of spirit — the ethanol-effused outcomes of herbal, vegetal, fruit-based titration and filtration — the quintessential search for the soul of boosted and intense flavoring — is one of perpetual dissolving … Continue reading

Posted in Brands, Concepts, Marketing 2.0, Trends | 1 Comment
December 21, 2012

The strategy of the menu — designing storytelling and brand experience: the starting point.

How to plan and design a menu? Key is close collaboration — and knowing the diner, the experience strategy, the character of illumination, stylistic consciousness, and the budgeting of items in relation to the financial strategy of the brand.

Posted in Concepts, Marketing 2.0, Places | Leave a comment
November 15, 2012

Who is the Mayor of Mars?

Curiosity, where are you? Are you the Mayor of Mars? Yes — to the Mayorship. But to the geo-synchronism of FourSquare, the point might be journey, story, relevance and place. I’m here. I’m there. I’m no where.

Posted in Marketing 2.0, Places, Social Media, Storytelling | Leave a comment
November 12, 2012

Jimmy Jane & Fluke Corporation

Cross promoting brand disparity in new conceptual alignment Frankly, knowing the leadership at Fluke Corporation, I can’t imagine that they saw, or were offered a comment on the use of their video promoting vibration sensing for a grouping of exceptionally … Continue reading

Posted in Brands, Concepts, Marketing 2.0, Storytelling | 1 Comment
October 24, 2012

Rodarte and Starbucks

The Mulleavy spirit At Girvin, we’ve been following, writing about, the Mulleavy sisters for a couple of years. We’ve also studied, and written about Starbucks. Even Howard knows about our blogs. What is compelling about the sisters Mulleavy is the … Continue reading

Posted in Brands, Concepts, Cool People, Human brands, Marketing 2.0, Retail | 1 Comment
August 10, 2012

Rippling – the metaphor of touch

Rippling – the metaphor of touch. One story, is another, and another. An other. You tell me your story, and I will hold it to heart, and carry that story as it becomes my own — carried for you, by … Continue reading

Posted in Concepts, Cool People, Marketing 2.0, Storytelling | 1 Comment
August 1, 2012

The humanity of color | Pantone’s new human color numbering system & Angelica Dass:

Working in Vegas, over the course of four days, we all studied people. Our team was Cathy Mack, Girvin’s San Francisco-based Director of Strategic Marketing, and Gabrielle Girvin [my daughter], Girvin’s Seattle [and firm wide] Social Media Implementor and Participant … Continue reading

Posted in Concepts, General, Interior Design, Marketing 2.0, Places, Trends | 2 Comments
July 27, 2012

Frank’s RedHot Vodka Cocktail

T H E   S T O R Y   O F C H R I S   P F E I F E R – A   M A N   A N D   A   D R E A … Continue reading

Posted in Brands, Concepts, Cool People, Marketing 2.0, Retail | 3 Comments