Category Archives: Marketing 2.0
January 29, 2013
Micro retail
Tiny shops,
Big coolness
The Touch of the Hand, the Human Presence, Retail Experience Design When I work on a restaurant, I always ask about the chef: “is he, or she, planning on being there, being present, consistently?” That, alone is a compelling proposition … Continue reading
Posted in Concepts, Cool People, Interior Design, Marketing 2.0, Trends
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January 2, 2013
Windows as the Eyes of the Soul of Wellness The tradition of windows in the merchandising of ideas. At the street level, a building’s windows are, in a manner, the eyes and soul of the bridge between the heart of … Continue reading
Posted in Brands, Concepts, Interior Design, Marketing 2.0, Storytelling
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December 28, 2012
S P I R I T S & D I S S O L U T I O N
Fire & Water Isn’t it so that the making of spirit — the ethanol-effused outcomes of herbal, vegetal, fruit-based titration and filtration — the quintessential search for the soul of boosted and intense flavoring — is one of perpetual dissolving … Continue reading
Posted in Brands, Concepts, Marketing 2.0, Trends
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November 15, 2012
Curiosity, where are you? Are you the Mayor of Mars? Yes — to the Mayorship. But to the geo-synchronism of FourSquare, the point might be journey, story, relevance and place. I’m here. I’m there. I’m no where.
Posted in Marketing 2.0, Places, Social Media, Storytelling
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November 12, 2012
Jimmy Jane & Fluke Corporation
Cross promoting brand disparity in new conceptual alignment Frankly, knowing the leadership at Fluke Corporation, I can’t imagine that they saw, or were offered a comment on the use of their video promoting vibration sensing for a grouping of exceptionally … Continue reading
Posted in Brands, Concepts, Marketing 2.0, Storytelling
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October 24, 2012
The Mulleavy spirit At Girvin, we’ve been following, writing about, the Mulleavy sisters for a couple of years. We’ve also studied, and written about Starbucks. Even Howard knows about our blogs. What is compelling about the sisters Mulleavy is the … Continue reading
Posted in Brands, Concepts, Cool People, Human brands, Marketing 2.0, Retail
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August 10, 2012
Rippling – the metaphor of touch
Rippling – the metaphor of touch. One story, is another, and another. An other. You tell me your story, and I will hold it to heart, and carry that story as it becomes my own — carried for you, by … Continue reading
Posted in Concepts, Cool People, Marketing 2.0, Storytelling
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August 1, 2012
The humanity of color | Pantone’s new human color numbering system & Angelica Dass:
Working in Vegas, over the course of four days, we all studied people. Our team was Cathy Mack, Girvin’s San Francisco-based Director of Strategic Marketing, and Gabrielle Girvin [my daughter], Girvin’s Seattle [and firm wide] Social Media Implementor and Participant … Continue reading
Posted in Concepts, General, Interior Design, Marketing 2.0, Places, Trends
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July 27, 2012
T H E S T O R Y O F C H R I S P F E I F E R – A M A N A N D A D R E A … Continue reading
Posted in Brands, Concepts, Cool People, Marketing 2.0, Retail
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