Category Archives: Retail
March 6, 2013
Yakuza, Miss Ko, Paris & restaurant design [GBH]
My Experience With Yakuza: the story of Miss Ko, Paris & Brand story in Restaurant Design [GBH] [Imagery, below, from Ko] Brand, patterning, statement, interiors – the graphical interplay of message, story and imagery. One trip to Japan, I was … Continue reading
February 25, 2013
Working in Japan, we designed for Japan, for Shiseido. There’s a story there, digging in, building the fluency of designing to another culture, in that culture; it’s not American design, transported to work in the Japanese markets, it’s designing with … Continue reading
January 18, 2013
Designing the Brand: Yogurt Culture Company, Exploring the Process of Restaurant Brand Ideation Girvin has a deep history in the restaurant trade, particularly in building new brands. The legacy of 30 plus years has led to insights working both sides … Continue reading
Posted in Brands, General, Interior Design, Places, Retail
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January 7, 2013
Restaurant naming and positioning strategies
Building a brand around legacy and re-integrating authenticity in brand storytelling. I first met Jeff Chandler, speaking in a string of workshops for “young presidents [YPO] and executives on the notion of the “humanity” of brands, building brands around humans.
Posted in Brands, Cool People, Places, Retail
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December 7, 2012
The Design of Parfum | The Art Direction of Place
Diptyque | Paris Perfumed Environments: The Design of the Fragranced Retail Experience To every product, there is a story, to every story, there is a telling — and in every telling, there is a person that offers that tale. In … Continue reading
Posted in Brands, Concepts, Interior Design, Retail, Scent
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November 21, 2012
Quickshift: the value of fast change Speed of change counts, there is surprise value in accelerated shifting from one modeling to another. Working with the teams at Starbucks, learning from their move to the next, the new — the effort … Continue reading
Posted in Brands, Concepts, Interior Design, Places, Retail
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October 24, 2012
The Mulleavy spirit At Girvin, we’ve been following, writing about, the Mulleavy sisters for a couple of years. We’ve also studied, and written about Starbucks. Even Howard knows about our blogs. What is compelling about the sisters Mulleavy is the … Continue reading
Posted in Brands, Concepts, Cool People, Human brands, Marketing 2.0, Retail
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October 15, 2012
THE RICHNESS OF STYLE, STORY, CONTENT AND EXPERIENCE PLAYED LARGE Above, The Blue Frog Lounge, Mumbai, India Sound branding | integrated music lounge ––––– What about the sheer implications of style, design made manifest? I have no information on these … Continue reading
Posted in Interior Design, Places, Retail, Trends
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October 12, 2012
Matto | Bar & Pizzeria – design
Matto: A New mix in Shanghai Pizza, made eclectic — divergent materiality and message Matto Bar & Pizzeria: Imagery from Matto | Press section, JiaBoutiqueHotels.com/public/Matto
Posted in Concepts, Places, Retail
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September 26, 2012
Simple is beautiful | Food Service & Experience Branding
Sometimes the best restaurant concepts are the simplest, the most honest, the most direct. They go back to the heart of giving, exchanging and trading enterprise. Asking the core questions – Why [do we love this idea — devoting ourselves … Continue reading