Tag Archives: brand
April 8, 2013
Seeking the Wisdom of The Sage, the Leader of the Brand In any journey, you’ll go further if you go to the heart, the center, the fire of the leadership chamber – it is about the path to knowledge. When … Continue reading
Posted in Concepts, General, Human brands, Storytelling, Trends
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April 5, 2013
GOING FOR THE HEART, THE HEAT OF BRAND
Exploring brand culture, in a circumspect study I was talking to a client about getting into a place – “when you’re in, what do you see, what do you sense?”
Posted in Brands, Concepts, Places
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March 25, 2013
The Marks of Many | The Layering of Message
The Tiers of Brand Experience [Image above by Dawn A. Clark] In writing messages, related to brand and brand storytelling, like any legend-telling, the process of experience will be more than one strike and stroke on the tablet of messaging.
Posted in Concepts, Storytelling
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November 21, 2012
Quickshift: the value of fast change Speed of change counts, there is surprise value in accelerated shifting from one modeling to another. Working with the teams at Starbucks, learning from their move to the next, the new — the effort … Continue reading
Posted in Brands, Concepts, Interior Design, Places, Retail
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September 17, 2012
Patterning brand & brand patterning
Patterning brand & brand patterning – - developing typologies, morphologies of brand experiences | Graffiti Café, Varna, Bulgaria The nature of experiences, pattern language, visualizing layers of patterned context in place, message and ideology. [Photography, below is from Mode | … Continue reading
Posted in Brands, Concepts, Interior Design, Places
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July 23, 2012
Stephen Kenn > expansions > Manly men | designing for them — stories about them
Stephen Kenn > Manly men brands | designing for them – building brand + personal stories about them Embracing the masculine spirit, design, thinking, story and truth in offering.
Posted in Concepts, Cool People, Designers, General, Marketing 2.0, Retail, Storytelling, Trends
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April 3, 2012
WORDMARK | STRATEGIES: THE MARK OF THE WORD, THE WORD OF THE MARK
THE MARK OF THE WORD Tim Girvin shooting words, textures, materials | photo Dawn A. Clark
Posted in Brands, Cool People, General
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March 15, 2012
Sometimes the best path Is the slow and watchful. Sometimes in the planning of strategy, for your life, brands and other enterprises, striking out the mapping of the path — moving forward: slow down and study the surroundings as you … Continue reading
Posted in Concepts, Marketing 2.0, Retail, Trends
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March 10, 2012
the love of handwork | apple’s colour-wash logo
the roots of making, by hand — Apple computer image above, tweet from HuffPst. In the beginnings, at Apple 70s, working for Steve, his driving curiosity was always about how to take the hand, into the computer — and mix/improve … Continue reading
Posted in Brands, General
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