Tag Archives: branding

April 15, 2013

Designing new worlds | The Launch of Trion + SyFy’s Defiance

Building brand identity around story, environment and experience The design of a gaming world is a multiple year commitment, and a spectacular investment — especially when the notion of a gaming world coincides with the conception. Some never make it, … Continue reading →

Posted in Brands, Storytelling | Leave a comment
September 26, 2012

Simple is beautiful | Food Service & Experience Branding

Sometimes the best restaurant concepts are the simplest, the most honest, the most direct. They go back to the heart of giving, exchanging and trading enterprise. Asking the core questions – Why [do we love this idea — devoting ourselves … Continue reading →

Posted in Brands, Concepts, General, Places, Retail, Trends | 2 Comments
July 12, 2012

100 years | The Eagle Scout

The Legacy of the Eagle Scout Award This year, the badge and legacy of the Eagle Scout reaches back a century. In the Girvin family, this is a potent tradition. All of the Girvin brothers are Eagles. And the tradition … Continue reading →

Posted in Brands, Concepts, General | 1 Comment
July 3, 2012

The Evil that Men Shall Do: The Dragon Tattoo Brand Design Strategy

Logos, fonts, custom alphabets and design strategies: from one sheet to main titles WORKING AS A DESIGNER IN THE THEATRICAL BRANDING Design / Strategy market, the “instinctually” founded process is pebbled with uncertainty and the foibles of a largely intuitive … Continue reading →

Posted in Brands, Concepts, Cool People, General, Motion Pictures | Leave a comment
May 2, 2012

Frustro, the font and Escher, the mathematician

Frustro, Martzi Hegedüs and Escher The puzzlement of design, translated as an impossibility of form in space. A friend of mine, type and design hunter, blogger and musician, Stuart Balcomb [Los Angeles] pointed this reference out — the font. Earlier … Continue reading →

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March 31, 2012

Howard Schultz: The spin of the human brand, foundations and visioning, too far flung?

Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one | a block from Girvin’s Pike Place Market offices The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, … Continue reading →

Posted in Brands, Concepts, Cool People, General, Human brands, Marketing 2.0, Places, Retail, Storytelling, Trends | 1 Comment
March 20, 2012

The birth of a new brand | Bradley + Mikel’s Koral bar & kitchen

Any restaurant brand follows a sequence of dream, to visioned story, a name — articulation in space, made to place. Space = cavitation + emptiness, silence and aloneness. Place = warmth / humanity / beauty + containment / story [and … Continue reading →

Posted in Brands, Concepts, Cool People, Places, Storytelling | 1 Comment
August 22, 2011

THE PREMISE OF DESIGN THINKING

Exploring the emotionality of strategy, the humanity of brand, untethered creativity and the tactics of design management. EXAMINING CREATIVE INTELLIGENCE We’ve got history in the balance between the concept of the crossroads of creativity and intelligence, as well as in … Continue reading →

Posted in Brands, Concepts, Designers, Marketing 2.0, Storytelling, Trends | 1 Comment
August 9, 2011

Strategies of Naming

The Naming of Things THE MYSTICAL ROOTS OF THE GATHERING OF NAMES. An ancient principle of voice struggles in the subjective empowerment of words — as vessels for improvised ideas — and the named premise of ideals. I’ve written in … Continue reading →

Posted in Brands, Designers, Storytelling | 3 Comments
May 4, 2011

INSTINCT + INTUITION | Brand Strategies on the Reactive Impulse

Girvin These are the days of experiments: everywhere, everytime. And great ideas, inspirations, and answers — coupled with the wisdom of experience — can click in an instant. See something, react to inception, go forward.

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