Tag Archives: branding
Building brand identity around story, environment and experience The design of a gaming world is a multiple year commitment, and a spectacular investment — especially when the notion of a gaming world coincides with the conception. Some never make it, … Continue reading
Sometimes the best restaurant concepts are the simplest, the most honest, the most direct. They go back to the heart of giving, exchanging and trading enterprise. Asking the core questions – Why [do we love this idea — devoting ourselves … Continue reading
The Legacy of the Eagle Scout Award This year, the badge and legacy of the Eagle Scout reaches back a century. In the Girvin family, this is a potent tradition. All of the Girvin brothers are Eagles. And the tradition … Continue reading
Logos, fonts, custom alphabets and design strategies: from one sheet to main titles WORKING AS A DESIGNER IN THE THEATRICAL BRANDING Design / Strategy market, the “instinctually” founded process is pebbled with uncertainty and the foibles of a largely intuitive … Continue reading
Frustro, Martzi Hegedüs and Escher The puzzlement of design, translated as an impossibility of form in space. A friend of mine, type and design hunter, blogger and musician, Stuart Balcomb [Los Angeles] pointed this reference out — the font. Earlier … Continue reading
Any restaurant brand follows a sequence of dream, to visioned story, a name — articulation in space, made to place. Space = cavitation + emptiness, silence and aloneness. Place = warmth / humanity / beauty + containment / story [and … Continue reading
Girvin These are the days of experiments: everywhere, everytime. And great ideas, inspirations, and answers — coupled with the wisdom of experience — can click in an instant. See something, react to inception, go forward.