Tag Archives: Brands
April 22, 2013
The Search for Beauty — the Beauty of You, The Brand of You, and Others. In the quest for the truth of brands, the soul and heart of their storytelling — invariably, appropriately, there are humans involved. People make brands … Continue reading
Posted in Brands, Concepts
Leave a comment
April 3, 2013
And the implications to brand, strategy and the target It’s been noted that, with the avid consumption and viewership of everything Jennifer Lawrence, the “Hunger Games” and Jeremy Renner’s rendering of “The Avengers” Hawkeye as a bow-wielding defender of the … Continue reading
Posted in Brands, Concepts
Leave a comment
March 22, 2013
Brand, story, object and ritual. The art of the axe, chopping wood, arranging wood, starting fires, it holds a string of stories for many. Being in Portland, a proverbial city of the Axe, has built a culture around the axe. … Continue reading
Posted in Brands, Concepts, Storytelling
Leave a comment
November 14, 2012
The Deep Scent: Alcoholic Spirits, Perfume, and Distilled Essences
The perfume of booze: strategy, story, packaging Partnering in Paris, Tokyo and NYC with Pierre Dinand, we talked about — and worked together on — the idea of enchanted containment, ideating iconic containers of concretized, luxurious value as being a … Continue reading
Posted in Brands, Concepts, Scent
Leave a comment
August 21, 2012
Apple is the most valuable company in history
How did that happen? Love, love, love. The best brands in the world move past the nature of conventional commerce relationships, it’s far beyond mere exchange of cash and product; it’s emotional and exhilarated — they are, like other love … Continue reading
Posted in Concepts, Cool People, Human brands, Retail
1 Comment
June 18, 2012
These Days, People Work Anywhere; and Brands, Their Stories, Can Live Anywhere. But they can’t be nowhere. Everything needs a place. The nature of the seamless world, presumes an osmotic fluency — content, storytelling, wonderment, spectacle and experience – it … Continue reading
Posted in Brands, Concepts, Storytelling
4 Comments
June 13, 2012
A KEY START, TO ANY DEFINITION OF SELF, BRAND, ENTERPRISE, DIRECTION. The Quest for brand stance and conditioning. In my office, at the corner of 2nd Avenue and Stewart, Seattle — on the wall, a sign poses the simplistically profound … Continue reading
Posted in Brands, Concepts, Human brands, Storytelling
Leave a comment
June 8, 2012
THE AUTHENTICITY OF THE TRUE Real people, real brands, enterprises that are true. Have you been with someone, a person, a brand, that’s untrue — to you? You had an impression, then you went to “meet” them, work with them, … Continue reading
Posted in Brands, Concepts, Human brands
3 Comments