Tag Archives: message

June 10, 2015

Signs and Meaning

The Context of Message, Framing of Context and Visualization I look for signs that aren’t signs — in a conventional sense — they tell another deeper story, but sigils that signal a message that stand for the nature of a … Continue reading

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September 9, 2014

You Are Nowhere

Brands That Have Nothing To Say. As a designer, I think about layers. And I think about messages. Content. Holism. Contentment. Direction. There is a sign, but it’s empty. It has nothing to say, no place that it points. It’s … Continue reading

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April 24, 2014

THE LIGHT BEHIND THE TREES

THE SOULFUL BRAND There is a proposition that a brand can have soul. That a brand, as a presence built by humans, can have a warmth of intention. Intention is the grasp, literally, to stretch out.

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October 29, 2013

Leo Burnett | Singapore

Small signs that tell a big story Environmental messages in place-making What if, when you came around the corner to a place in your office and there was a delicate message, reminding you of something, like: “Care”? “Do more, because … Continue reading

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February 13, 2013

The Raven, a telling

Look, listen, study — the poetry of the birds I am watching the birds, and listening to their calls. More so, I’m watching how they watch. Normally, that’s something that I do with people — watching how they look at … Continue reading

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May 17, 2012

Brand story, the layering of content

Layering content, the palimpsest of meaning A calligraphic broadside, a gift, for speakers and presenting participants at The Evergreen State College 40th Anniversary. When I was a student, library adviser, workshop instructor and finally, faculty member [graduate ’75] at The … Continue reading

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March 31, 2012

Howard Schultz: The spin of the human brand, foundations and visioning, too far flung?

Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one | a block from Girvin’s Pike Place Market offices The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, … Continue reading

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September 23, 2011

What’s OK? Keep At It.

Being a teacher, there’s the line in the sand — the pass: it’s okay; the fail: it’s not. It is the yes, the no — it’s alright; it’s not. Being a strategist, a designer, a writer, plying the work of … Continue reading

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September 16, 2011

ENERGIZE

Energy, focus, attention, connection — what is the energy that’s set, on the context of driving forward; uncovering the new? That is personal. That’s brand. That is human; that’s enterprise. “energy is eternal delight” — it is the captivation of … Continue reading

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September 1, 2011

Mercy, Merci: Catchable Resonance | Merchandising Enthusiasm

WORKING IN PARIS, I’VE BEEN STRUCK BY THE CHARISMA OF PARISIAN RETAIL DESIGN, STORY, PASSION. THERE IS A SENSE OF LIVELY EXPERIENCE IN EXPERIMENT. EXPERIMENTAL EXPERIENCE — how can you build a retail concept that might be simply built in … Continue reading

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