A Powerful Collaborative
The Hospitality, Food & Beverage Consortium
GMA RESEARCH + CULINARY OPTIONS + GIRVIN
WORKING WITH
OUR TOOLBOX:
A collaborative hospitality, food, beverage, dining and consortium, built upon decades of hands-on experience and expertise:
- Don Morgan’s research teams and skills
- Karen Malody’s expertise in menu, food, back of house and service provision
- Tim Girvin’s history in aligning brand strategy and identity in design systems and experience touchpoints
Customer shifts, industry trend data, current community analysis, change and evolution viability? Let’s build a research methodology and query approach to get to the heart of new transitions with GMA insight modeling and research.
A collaborative hospitality, food, beverage, dining and consortium, built upon decades of hands-on experience and expertise:
- Don Morgan’s research teams and skills
- Karen Malody’s expertise in menu, food, back of house and service provision
- Tim Girvin’s history in aligning brand strategy and identity in design systems and experience touchpoints
With decades of excellent results in partnering as a team, Don, Karen and Tim work first in strategic query, research activation and with individual or team-based workshopping; we map direction and work towards building integrated results for our North American and international partners.
What is the key question you’re trying to solve?
Customer shifts, industry trend data, current community analysis, change and evolution viability? Let’s build a research methodology and query approach to get to the heart of new transitions with GMA insight modeling and research.
In a collaborative approach, with your team and key members from ours, we’ll discuss the visioning going forward—with change in mind and marketing improvements. What refreshed details can we get to in a team discussion session or brand summit?
After our efforts with your teams, we’ll build tactical outcomes, whether it’s menu and food improvements or packaging brand design, new interiors, identity programs, signage and shopfronts.
WHAT YOU CAN EXPECT IN PARTNERING WITH OUR CONSORTIUM:
TEAM OVERVIEW + SKILLS
GMA RESEARCH
Don Morgan has led hundreds of research inquiries into food services, restaurant groups, beverages, hospitality and resorts throughout North America.
CULINARY OPTIONS
Karen Malody offers decades of culinary counsel—in-kitchen innovations, menu design and improvements and innovations in refreshed dining visioning, strategic positioning and experience uplifts.
GIRVIN
Tim Girvin and his team have partnered with Don Morgan’s GMA Research and Culinary Options for more than a decade in product and hospitality research, brand testing, culinary refreshment and integrated brand design systems for our shared hospitality relationships.
CONTACT US