Blogs By Tim Girvin
H E L L O,
ZEN BRANDS | THE CALLIGRAPHY OF NOTHINGNESS: THE MU KOAN.
DRAFTING ABSTRACTION — THE MYSTERY OF PRESENTING NOTHING AND ABSENCE OF PRESENCE. In our brand work, we’re always looking at how to “be there,” how to “present,” how to offer solutions that are about context, place-making, certainty of premise, a real promise and...
THE CODE OF THE MESSAGE | THE DESIGN OF THE ALPHABET
THE ILLUSTRATION OF THE MIND: FROM THOUGHT TO WORD IN DESIGNED LETTERFORM LINGUISTICS | ALPHABETS AS BRAND VOCABULARIES. Working on hundreds of logos and corporate identity packages, in decades of design and brand development for clients around the world, over time...
LOGO JOURNALISM | DESIGNING IDENTITIES AND TITLING FOR MOTION PICTURE BRANDING
Designing Identities And Titling For Motion Picture Branding.
BRANDCROWDS: THE JOURNEY TO MEMORY | METAPHORS, MINDS & MEANING.
The Quest for Meaningful Relationships and Memorable Commitments, Magnetic Brands. Strategies of change, impermanence and content: collaborative design and GIRVIN evolutions. I was talking to someone about history — my history — now four decades of continuous practice...
*EXPERIENTIALITY: HOLISTIC EXPERIENCE DESIGN AND SENSATIONALISM FOR BRANDED PLACEMAKING
Thinking processes for experience design strategy and deployment During the 1990-early 2000s, I spent time working with the Disney Imagineers and Park Strategists at Disneyland — designing experiences, brands and their integrated strategies in Orlando and Anaheim. As...
A Visit with Jorge Luis Borges
Jorge Luis Borges 1951, by Grete Stern in the public domain Sometimes, you meet with the most important people in your life’s learnings, in the most unexpected places. Discovering, and exploring, the mystical character of a man, a letter, a tower, a labyrinth, and an...
BRAND MAGIC: DESIGNING SIGILS, SIGNETS AND SYMBOLS
Design as a Transportive Tool ––––––– We’ve talked about sigils. Most of you might know about the sigil as a House Seal in the Game of Thrones. And I’ve written long about them — the sigil, the signal, the signature, the signing. The seal and the signet. I reach back...
Soul Brands | The Quest for Heart and Holistic Experience
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin works, as well...
BRANDQUEST®
BRANDQUEST® INNOVATIONS AND NEW BRAND DEVELOPMENT Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise...
The Brand Design of the Doc Savage Legacy
What goes around, comes around— youthful lettering dabbles becomes a full time career. In GIRVIN's history as designers for theatrical marketing and advertising, we’ve got legacy, a heritage of literally hundreds of motion pictures — starting with kickoff logo studies...