GIRVIN’s Psychedelic Branding

Tim Girvin’s Legacy in a Half Century in the Strategic Design of Hallucinogens When I was in my first college, studying Marine Biology and comparative Zoology, as well as Medieval art history and cultural studies; psychedelic drugs were commonplace—and, at this...

Branding The Omega Institute

A legacy of collaborations with Elisabeth Lesser, Co-Founder of the Omega Institute If you’re an explorer of holistic wellness, you might be familiar with The Omega Institute. In its latest manifestation, as a description, it’s defined, on their website, as “a...

The Kimber Script Logo

Classical lettercraft meets a precision draft, engraved in steel. In the spring cleaning of our moves to GIRVIN’s 16th office location, in the West Queen Anne Elementary School, in Seattle I was sorting through a grouping of files—like a large grouping, dozens of...

Ever get a KPI in units sold?

As a Brand Expert, ever Get a KPI in units sold, or tonnage? What if you had a project that had a number of units for sale as a core goal—your KPI deliverable? I’m wondering, have you ever been in a situation where the expectation is in millions of units sold, or some...