Eastern Congo Initiative

To Affleck Change

Ben Affleck had a vision for change through a supportive and collaborative community initiative to advance the self-sustaining character of the Eastern Congolese. He referenced “an Eastern Congo vibrant with abundant opportunities for economic and social development, where a robust civil society can flourish.” GIRVIN worked with Ben Affleck and consultant Whitney Williams to support the development of his Eastern Congo philanthropic effort.

We Congo Further

The mission of ECI believes that “local, community-based approaches are essential to creating a sustainable and successful society in Eastern Congo.” Based on their core values, we began developing the strategy of the inner BrandCode^®, positioning, and story of the initiative by gathering Affleck’s thinking into a coherent platform for message, naming, and expression. In partnership with Affleck, Willams, and the teams in the Congo, we developed the name, identity, and visual format for web application. With a coherent message and branding, the organization was able to gain more backing and begin their efforts as a unified presence with their boots on the ground.