Renowned chef Paul Bertolli consulted with Girvin for the development of a comprehensive strategic branding and packaging program for the creation of a new story, a brand from scratch, literally, in the building of a product grouping.
Paul’s inspiration – the 3,000 year old Mediterranean tradition of spiced and cured meats, sleeved and preserved for a densely flavored sensation of artisanal salumi, the original Italian word for this luxuriously aged and prepared food.
“Through our close collaboration, Tim Girvin gathered his impressions of our brand – its traditional reference, its layered texture and taste. Through his hand, Tim channeled our ‘brand language’, faithfully representing the mission, vision, and values of Fra’Mani. Our brand already looks famous. I am very proud.”
Paul Bertolli | Founder and Curemaster