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WORK WITH US

GIRVIN LOCATIONS

Seattle
New York
San Francisco
Tokyo

3131 Western Ave
Suite 501
Seattle, WA   98121

t 206.674.7808

info@girvin.com

360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331

williams@girvin.com

t 206.674.7864
m 925.212.0140

mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Fra' Mani

FRA’MANI

Renowned chef Paul Bertolli consulted with Girvin for the development of a comprehensive strategic branding and packaging program for the creation of a new story, a brand from scratch, literally, in the building of a product grouping.

Fra'Mani Brandmark | GIRVIN

Paul’s inspiration – the 3,000 year old Mediterranean tradition of spiced and cured meats, sleeved and preserved for a densely flavored sensation of artisanal salumi, the original Italian word for this luxuriously aged and prepared food.

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Fra'Mani Salumi | GIRVINFra'Mani Packaging | GIRVIN

A day of interviewing, sampling and contemplating the realm of Paul’s world and work, lead to the creation of a series of journals, which recounted and defined the direction for the brand in a manner that, hand-created, spoke to the character of his vision and process. A series of complexly detailed brand elements were created to be managed internally, for labeling, wrapping and packaging. Elements include: patterns, tints and substrates, alphabet families, flourishes, cartouches, containing forms, rules and gradations. Each are governed by the character of the brand and the strategic outlines that were collaboratively organized for the business. From our hands to yours…

Fra'Mani Letterhead | GIRVINFra'Man Gift Box Merchandising | GIRVIN

“Through our close collaboration, Tim Girvin gathered his impressions of our brand – its traditional reference, its layered texture and taste. Through his hand, Tim channeled our ‘brand language’, faithfully representing the mission, vision, and values of Fra’Mani. Our brand already looks famous. I am very proud.”

Paul Bertolli | Founder and Curemaster

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