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LOCATION

Seattle
New York
San Francisco
3131 Western Ave
Suite 510
Seattle, WA   98121
t 206.674.7808
f 206.674.7909
info@girvin.com
360 Riverside Drive
Suite 7D
New York, NY   10025
t 212.924.7331
f 212.924.7310
williams@girvin.com
2517 Shadowbrooke Road
Brentwood, CA   94513
t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

GIRVIN | Strategic Branding & Design | San Francisco

FUKUJU Sake

FUKUJU

Fukuju is a sake brewery located in Kobe that has been honing its craft for the Japanese market for over 260 years.

Fukuju Logo and Brandmark

Recently, as local preferences for spirits have evolved and domestic sales of sake have declined, Fukuju looked to GIRVIN to reach a broader market by telling its story to U.S. consumers. By carefully tuning the Fukuju identity, including creation of an iconic “Fukorukuju” character, as well as translating the Fukuju message for an English language website, print materials and coordination of a sustained Social Media effort, GIRVIN and Fukuju sought to disrupt the notion that sake is merely something you drink with Japanese food.

Fukuju sake provides a refreshing alternative to the usual choices of wine, beer or hard liquor, and pairs well with a profusion of dishes and cuisines. Fukuju is steadily increasing its availability in the U.S. through importers, restaurants and retailers.

Fukuju Print Collateral
Social Media Posts

Fukuju Social Media StrategyFukuju Social Media Strategy

Fukuju Social Media StrategyFukuju Social Media Strategy