Garden Botanika
The Challenge
Tangled Roots
Years after our initial involvement with the successful launch the brand, Garden Botanika began to lose its focus. When it was purchased by Schroeder & Tremayne, GIRVIN was once again hired to help redefine the brand’s essence.
The Solution
Blooming with Boundaries
Through a new focused strategy, the promise of “respecting your nature” was brought to life. From that premise, a new brandmark was developed along with names and new packaging for the brand’s six core products to reinforce Garden Botanika’s premise of simple, natural beauty care. We also created a simple e-commerce site that matched the vitality of the catalog and direct mail pieces. The revitalized branding and realigned premise breathed new life into the brand and drew more customers with its simplified and intuitive marketing and e-commerce platforms.
Strategy
Story
Identity
Marketing Materials
Messaging
Naming
Packaging
Print
Website
“
The GIRVIN team was instrumental in helping Garden Botanika develop a new branding and naming strategy. They also created a new look for Garden Botanika packaging, catalog and web, which enhanced the inherent elements of the brand. We could not be happier with the results.”
Liz Bradley | general manager
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