Seeking to make the spa experience more accessible, inSpa recognized the allure of a simple offering on high-demand spa services but needed help with a strategy to remove the mystery and intimidation of going to a spa.
GIRVIN’s strategy focused on making everyone feel like an insider. From the simple, descriptive name to the streamlined displays and packaging, the entire retail environment is crisp and easy to navigate. Splashes of vibrant color in a custom mural generates warmth in this comfortable venue. The casual but professional approach sets inSpa apart and makes the target audience feel welcomed and pampered—not pressured.