Lasting Smiles

Raise a Smile

Zoe Mesnik-Green, the ideator and founder of StartMark Brands, originated a business plan to create a “give back” product in the form of lip balm supporting Smile Train, an international children’s charity providing cleft lip and palate surgeries. She approached GIRVIN for a brand strategy and visuals.

Strategic Grin-erocity

We built the brand from scratch, starting with a core strategy, voice, and positioning. From there, we created identities for both StartMark and Lasting Smiles lip balm and extended the design language to packaging, shelf merchandising, and web. Our branding, messaging, and efforts toward making key introductions to Whole Foods and Nordstrom helped her vision become a reality.