Marta Montenegro
The Challenge
Flexing New Muscles
Marta Montenegro—business woman, financial strategist, journalist, and attache for the Venezuelan embassy—was also a fitness advisor who built her own specialized training facility, book, and magazine (SoBeFiT) based on healthy lifestyles in the South Beach area of Miami where she lived. The SoBeFiT magazine was distributed nationally and continued to grow. GIRVIN was brought on as brand consultants to refocus her core positioning and build strategies for her personal MM branding organization.
The Solution
Whole-Body Workout
We developed a strategy for the evolution of her brand’s story and product development, then designed the logo, icon, lockup systems, and patterning for Marta Montenegro’s core brand, and expanded the brand language to clothing, websites, print, marketing, and more. Tim even flew down to LA to direct photo and video shoots for her programs.
Strategy
Story
Identity
Marketing Materials
Messaging
Naming
Packaging
Print
Website
“
I just wanted to THANK YOU for not just coming here with your experience and professionalism but also with your heart. I know that that is something that you don’t sign in any contract, but it is what victory means for me.”
marta montenegro | ceo
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