Playing for keeps
Our years-long relationship with Nintendo began with a simple assignment: to design a Christmas card for CEO Minoru Arakawa. Soon, the Nintendo team realized they needed a packaging design partner to help in the early adoption of their new Gameboy system and game packages. GIRVIN was hired because we understood that in order for the packaging to be successful it needed to capture a gamer’s sense of fun, action and adventure.
Collaborating on product positioning and identification, we designed the product-group palette, seals, packaging, copy, merchandising and collateral for both US and European applications. According to the CEO, the packaging of the games themselves had significant impact on sales. Our history with Nintendo saw us eventually assist in the launch of four discrete game platforms, as well as work on the design, advertising and product launches of over 350 individual game packages.