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WORK WITH US

GIRVIN LOCATIONS

Seattle
New York
San Francisco
Tokyo

3131 Western Ave
Suite 501
Seattle, WA   98121

t 206.674.7808

info@girvin.com

360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331

williams@girvin.com

t 206.674.7864
m 925.212.0140

mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Nintendo

The Challenge


Playing for keeps

Our years-long relationship with Nintendo began with a simple assignment: to design a Christmas card for CEO Minoru Arakawa. Soon, the Nintendo team realized they needed a packaging design partner to help in the early adoption of their new Gameboy system and game packages. GIRVIN was hired because we understood that in order for the packaging to be successful it needed to capture a gamer’s sense of fun, action and adventure.

The Solution


Leveling up

Collaborating on product positioning and identification, we designed the product-group palette, seals, packaging, copy, merchandising and collateral for both US and European applications. According to the CEO, the packaging of the games themselves had significant impact on sales. Our history with Nintendo saw us eventually assist in the launch of four discrete game platforms, as well as work on the design, advertising and product launches of over 350 individual game packages.

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