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WORK WITH US

GIRVIN LOCATIONS

Seattle
New York
San Francisco
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3131 Western Ave
Suite 501
Seattle, WA   98121

t 206.674.7808

info@girvin.com

360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331

williams@girvin.com

t 206.674.7864
m 925.212.0140

mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

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Language Learning For Kids

Rosetta Stone is a world-class language learning brand whose product architecture spans both consumer and enterprise & education categories. GIRVIN worked with Rosetta Stone to develop a Kids logo that fits neatly into the overall brand structure while establishing a fun, memorable image for kids.

Rosetta Stone | Branding
Rosetta Stone | GIRVIN | Branding & Logo Guide
Play it out

Each subject is represented by a different icon within the magnifying glass. The magnifying glass and icon together symbolize the child’s self-discovery of a particular subject.

Rosetta Stone | GIRVIN | Web Icons

Rosetta Stone | GIRVIN | Logo Types
Rosetta Stone | GIRVIN | Branding & Logo Guide
Applying Your Learning

With Rosetta Stone, a world of language learning is available at fingertip level via mobile apps. The GIRVIN team worked with Rosetta Stone developers to establish a system of app icons that distinguish between enterprise and consumer sectors while expressing each discrete function.

Rosetta Stone | GIRVIN

Rosetta Stone | GIRVIN | Lesson progression infographic
Keeping It Fun

Inclusion of a Kids logo within the existing Rosetta Stone brand guidelines necessitates development of an appropriate color palette, specific guidelines for use of the new mark, as well as recommendations for use in various media, especially within the emerging field of learning apps on smart phones. GIRVIN ensured that Rosetta Stone Kids staked out a distinct brand territory while complimenting the overarching brand.

Rosetta Stone | GIRVIN | Mobile Web Layouts
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