New York
San Francisco
3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310

t 206.674.7864
m 925.212.0140
f 206.674.7909

The Design Associates

t 03-3404-0328


GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Siren Song Winery

The Song of

Every brand starts as a flame, a moment of dreamt magic. Our clients, Kevin and Holly Brown, had an inspiration — imaginings of southern France, coastal living, beautiful interiors and exquisite experiences. GIRVIN listened to and built on that dream.

Siren Song Winery Bottle Labels

The Quest
for Insight

GIRVIN’s role at Siren Song was interiors and furnishings, as well as brand strategy and brand design. To find that soul, our teams built a workshop to examine, explore and “thinkshop” possible directions and coordinate catalysts and metaphors of experience strategy. Every brand is emotional — it’s made by, and for, humans — so thinking about brands and their journeys involves a study of intention and possibility — the dreams of people and their desires to build communities, mindshare and enterprise offerings.

Siren Song Environmental
Siren Song Environmental Design
Siren Song Environmental Design
Siren Song Environmental Design
Siren Song Wall Signage

How That
Worked for
Siren Song

GIRVIN shared and collaborated on ideas, then built books from these ideas that led to working out room functions, expectations, color systems, room schemes, customized paint finishes, carefully selected details, millwork, and masonry. These inspirations built labeling concepts, sculptural inspirations, icons and explications to guest journey — all integrated, all singing the song of the Siren.

Siren Song Environmental Design

Siren Song Environmental DesignSiren Song Furniture Concepts

Siren Song Environmental DeisgnSiren Song Environmental Design

Siren Song Wall SignageSiren Song Furniture Concepts

Siren Song Wine Labels

Siren Song Wine LabelSiren Song Wine Label

Siren Song Wine LabelSiren Song Wine Label

“Thanks and gratitude go out to the GIRVIN strategic branding team for their stellar work rebranding Siren Song. Tim and team developed a comprehensive brand strategy and palette to encompass Siren Song wines, as well as the ‘place’ experience for our new Vineyard Estate and Winery. We are THRILLED with the work and their commitment to helping us refine and extend the brand. It reflects our irresistible attraction to European food and wine influences juxtaposed against the deep blue gem that is Lake Chelan! Tim’s hand drawn logo and siren graphic artifacts connote the artistry and musicality that also inspire the winemaker.”

Holly & Kevin Brown | Siren Song Wines