Human-ness in Healing

Challenge Sub-Title

Procter & Gamble approached GIRVIN to help invent and build out a wellness retail brand that reaches into the anthropology of healing and rejuvenating natural ingredients.

Global Traditions

SWe built the brand from the ground up: naming the spa and its products, developing the brand language, and designing the packaging. Spa Lore’s brand and product names reference global customs and traditional beauty rituals from around the globe. Proprietary package shapes and graphics evoke a sense of heritage and tradition, lending authenticity to the line.