Union Bay

Growing Pains

Unionbay needed to change, improve and realign. They engaged us for brand metamorphosis and renewal.

Jung at Heart

GIRVIN led the transformation that superseded the usual pursuit of merely changing a thematic look and devled deeper by exploring the emotional connection between the brand and its audience. Our creation of the new Unionbay website utilized an analysis of Jungian archetypes to show Unionbay’s distinct place among other apparel brands. Under our direction, the underlying mystery of Unionbay’s brand psyche was probed, and we incorporated the work of renowned Swiss psychoanalyst Carl Jung into their BrandQuest® process. Those strategic sessions helped Unionbay further its commitment to being dominant in the marketplace as a teenage brand. Our work gave Unionbay a new look, a new feel, and a new psyche. It continues to change—but the psychic underpinnings are still in play, recognized as assets.