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WORK WITH US

GIRVIN LOCATIONS

Seattle
New York
San Francisco
Tokyo

3131 Western Ave
Suite 501
Seattle, WA   98121

t 206.674.7808

info@girvin.com

360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331

williams@girvin.com

t 206.674.7864
m 925.212.0140

mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

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UNIONBAY

To emotionally connect with its current audience, Unionbay underwent a brand metamorphosis and renewal. The GIRVIN team led the transformation that superseded the usual pursuit of merely changing a thematic look and delved deeper by exploring the emotional connection between the brand and its audience.

Unionbay Website

The creation of the new Unionbay website utilized an analysis of Jungian archetypes to show Unionbay’s distinct place among other apparel brands. Under GIRVIN’s direction, the very mystery of Unionbay’s brand psyche was probed. GIRVIN incorporated the work of the renowned Swiss psychoanalyst Carl Jung into their BrandQuest® process during strategic sessions that helped Unionbay further its commitment to being dominant in the marketplace as a teenage brand. The result: Unionbay gets a new look, a new feel, a new psyche.

Unionbay Website

Unionbay MailerUnionbay Digital Postcards

“GIRVIN helped us to achieve our ultimate goal, which is to sell product. GIRVIN helped to show our product in a way that will help to increase sales.”

Cathie Underwood | VP of Licensing | UNIONBAY

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