You Go Natural

The Challenge

A natural progression

YGN founder Monique Little approached GIRVIN to help better express her brand through its packaging and better connect with her customer base—women and men who want to style and protect their naturally beautiful hair.

The Solution

Little goes a long way

GRIVIN started with the gift box that would contain multiple product samples, and a sticker design to secure the outside of the box. Using her well-established color palette, we came up with dynamic patterning solutions and color combinations that solidified brand consistency and sparked new ideas for pattern applications. We expanded this updated brand language to include an illustration strategy and then applied it to packaging for individual products for retail.