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Brands, what do you know, now?

The quest for where you were, and where you are now—and, as we’ve asked, “what do you know?” You might just never know. I’m walking out there, walking around remote pathways wild rivers, swaying bridges, down in ancient buildings and pathways. And while I’m down...

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If you’re not here, do you k[no]w where?

Of course, as a brand person, a place-maker—as you are—we’re thinking: “if you’re not here, and not over there, then where are you? Do you know where you are? Or are you nowhere?” I’ve been talking A LOT about placemaking—and planning spaces, making places—since I’m...

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Brand Stumbling

It happens to the best of us—there’s a confident gait, the gallant stride, a bold sprint and then: there’s a stumble. It rumbles in the background—all the time—the risk of misstep. Personally, I contemplate my own faltering—and there have been many. Moves that I...

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The View from Below And Perspectives of the Sky Rim

Dome Symbolism, kinæsthetic CX design strategies The View from Below and Perspectives of the Sky Rim I’ve been to three places where the architecture of the ground—the footprint of the structure—is remarkable, but the study of the built sky above it is far more...

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The Long Route | Getting Out There To The Brand New World

A stride at Bláskógabyggð, Suðurland, Iceland I was questioning a brand client—and we were talking about the notion of soul, the spirit of the brand a human enterprise—and the mirroring of a human maker, and what they make in the journey of a brand. Everyone knows, if...

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