at Ameristar Casinos
Where hospitality is kneaded
When the hospitality team at Ameristar Casinos sought to develop a singular spa experience for their guests that would match the stellar quality of their new hotel at the Black Hawk property, they engaged with longtime partners at GIRVIN to create a distinctive new brand from the ground up.
A ritual of relaxation
Working with the Ameristar’s spa consulting group, GIRVIN creatives first developed the name Ara, after the southern constellation. Ara being Latin for altar, a place which serves as a center of ritual, in this case the rituals of self-care, relaxation and renewal. GIRVIN then created the logo and extended the brand to signage, print and packaging. Ara spa was such a success at the new Ameristar Blackhawk hotel in Colorado, that it was rolled out at Ameristar St. Charles as well.
We have GIRVIN’S exemplary efforts as Ameristar’s design team to thank for the success of this project. Your professionalism, sensitivity, responsiveness and creativity had a great deal to do with its successful outcome. GIRVIN has received high marks for its work, and on behalf of the DDY project team, I wish to express my sincere appreciation.”