New York
San Francisco
3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310

t 206.674.7864
m 925.212.0140
f 206.674.7909

The Design Associates

t 03-3404-0328


GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

butter London | GIRVIN


butter LONDON came to GIRVIN in need of an identity and branding evolution. They desired a sleeker, more sophisticated logo to portray their new and desired brand direction.

Butter London Logo

Type Analysis

Competing in international retail spaces such as Douglass, Dillards and Nordstrom they needed a logo to stand next to their well-aligned counterparts. This was not to be a revolution of the brandmark, but rather a re-vamp to better portray their company as a luxury brand. GIRVIN sharpened the serifs and detailed characters to create consistency. We condensed the type for a heightened level of sophistication that would play in the marketspace of luxury beauty products.

butter London Alphabet

butter London Icon Updatebutter London Brand Strategy

butter London Nail Label Script


Tim Girvin, working with the butter London team and Nonie Creme, created a new line of packaging design language, including a customized font drawn with a steel pen on Italian handmade paper, a font styling that Tim created for Tim Burton. GIRVIN’s team also refined all of the Victorian design elements and layered them for the packaging and paper treatments as well as online and digital applications — culled from a London wallpaper.

butter London Packaging

Butter_Dt08butter London Box Packaging

butter London Packaging

butter London Mood Boardsbutter LONDON Gift Packagingbutter LONDON Gift Packaging

butter London Packaging
butter London Packaging

“Thank you! I am so happy to have you as part of the team – your deep understanding of the needs of our brand going forward is evident and much appreciated.”

Sasha Muir | Founder