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LOCATION

Seattle
New York
San Francisco
Tokyo
3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com
360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com

t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Butter London

The Challenge


Turning chaos into a choir

ButterLondon was an expressive, personality-driven brand with founding leadership in NY, London and Seattle. With the integration of new leadership and brand talent, there was a diversity of viewpoints, brand attitudes and visualizations—and it was GIRVIN’s task was to bring these together, synchronizing into one integrated whole.

The Solution


Back to bread and butter

We started with a BrandQuest® leadership summit, working with their new CEO, founders and brand marketers, to establish a foundational vision for the brand, and then move on to organize and refine all assets—including icons and art derived from the founders’ inspirations. This included a detailed examination and retuning of the logotype and redrawing all art for a more integrated and disciplined system that strategically positioned the brand for growth yet still had the brand team’s artistic visioning. Our team also developed a customized calligraphic script, founded on Victorian Spencerian penmanship, to support the visual legacy of the brand experience.

And Beyond


Packaging

Tim Girvin, working with the butter London team and Nonie Creme, created a new line of packaging design language, including a customized font drawn with a steel pen on Italian handmade paper, a font styling that Tim created for Tim Burton. GIRVIN’s team also refined all of the Victorian design elements and layered them for the packaging and paper treatments as well as online and digital applications — culled from a London wallpaper.

Testimonial


“Thank you! I am so happy to have you as part of the team – your deep understanding of the needs of our brand going forward is evident and much appreciated”.

Sasha Muir | Founder | butter London