GIRVIN created a new brand solution that not only retained elements from the past, but moved the brand into the future. Holding on to the classic elliptical brand mark and evolving it to fit the “effervescent” territory, GIRVIN’s design team celebrated the new spirit of their market position, while recalling the brand’s founding principles.
With renewed modernist vigor, the design platforms created a variety of product offerings, destined for even further expansion within the beverage category and opening opportunities from flavor extensions to untouched U.S. market segments.
“When I think of GIRVIN the first words that come to mind are “inquisitive” and “finding meaning.” Not commonly used terms for a design firm, I do not consider GIRVIN simply a design “shop”. It is the thinking, it is clear, rich, deep and always evocative meaning it translates to brand storytelling, through strategy, insights and design that has kept me a client now for over 25 years across 3 different organizations. If you are truly committed to liberating your brand make your first thought GIRVIN.”
Tom Barbitta | Senior Vice President of Marketing