New York
San Francisco
3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310

t 206.674.7864
m 925.212.0140
f 206.674.7909

The Design Associates

t 03-3404-0328


GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo



GIRVIN created a new brand solution that not only retained elements from the past, but moved the brand into the future. Holding on to the classic elliptical brand mark and evolving it to fit the “effervescent” territory, GIRVIN’s design team celebrated the new spirit of their market position, while recalling the brand’s founding principles.

Cheerwine Logo
Cheerwine 12 Can Packaging
Cheerwine Logo Concepts

Modernist Solution

With renewed modernist vigor, the design platforms created a variety of product offerings, destined for even further expansion within the beverage category and opening opportunities from flavor extensions to untouched U.S. market segments.

Cheerwine Label Regular LabelCheerwine Label Diet LabelCheerwine Label Diet Caffine Free Label

Cheerwine Logo on BottleCheerwine Logo and Can Display

Cheerwine Packaging | 12 pack and 6 pack

“When I think of GIRVIN the first words that come to mind are “inquisitive” and “finding meaning.” Not commonly used terms for a design firm, I do not consider GIRVIN simply a design “shop”. It is the thinking, it is clear, rich, deep and always evocative meaning it translates to brand storytelling, through strategy, insights and design that has kept me a client now for over 25 years across 3 different organizations. If you are truly committed to liberating your brand make your first thought GIRVIN.”

Tom Barbitta | Senior Vice President of Marketing