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WORK WITH US

LOCATION

Seattle
New York
San Francisco

3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com

360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com


t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

DAX Hair Care

The Challenge


DAXimizing a 65 Year-Old Brand Identity

DAX Hair Care is a longstanding, trusted brand for consumers with natural hair around the globe. Over time, their hair care product formulations evolved into being sought after by people of all ethnicities, all ages, all hair types and hair styles. It was now time to update their brand identity and packaging, to reflect the more trendy designs that are reflected by the more trending hair styles. Now, how would DAX get the word out, that there’s a DAX for everyone?

The Solution


We Are Hair to Make You Look Good

The GIRVIN team started with a logo refresh for a smoother, slicker identity, much like the DAX products are. Next up was rebranding their extensive line of packaging to appeal to a wide audience while remaining authentic and recognizable to their loyal consumers. A new wave of social media and digital ads were launched across all platforms to push the consumers to their Amazon pages to purchase from. GIRVIN also supplies all the sales support and updates for their Amazon page listings globally. DAX sales are up over 2000% YOY during our first year of working with them.