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LOCATION

Seattle
New York
San Francisco
Tokyo
3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com
360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com

t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Dermasof

The Challenge


Facing the future

Dermasof, well known in the medical and cosmetic industries for over thirty years, wanted to relaunch their brand and introduce new products. Their goal was to expand to new and younger audiences as well as professionals.

The Solution


Palette cleanser

GIRVIN created a fresh new brand mark that combined the luxury, accessibility, and science of the products and brand legacy. As we designed the labels and packaging system for the Luxury and Premium lines, we also came up with a color palette for the Premium line to quickly communicate the two main functions so the customer could easily distinguish them online and on shelf: cool green for products that soothe the skin, and a harmonious purple for anti-aging.

And Beyond


We developed the new logotype to communicate the high-quality ingredients as well as the softness and accessibility of the product while also referencing the scientific and compassionate legacy of the brand.

The open-circled drop icon is a lowercase “d” for Dermasof and expresses both the products’ moisturizing qualities as well as the brand’s inclusivity (Dermasof is for all skin types); the lighter line inside the thicker stroke symbolizes the brand’s medical foundation with a human element—science with soul, beauty inside and out.

Together, the icon and logotype convey a high-end yet accessible skincare brand that combines science, luxury, and humanity—distinguishing them in both the medical and luxury beauty markets.