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LOCATION

Seattle
New York
San Francisco
3131 Western Ave
Suite 510
Seattle, WA   98121
t 206.674.7808
f 206.674.7909
info@girvin.com
360 Riverside Drive
Suite 7D
New York, NY   10025
t 212.924.7331
f 212.924.7310
williams@girvin.com

t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

emd-masthead-nutty

Emerald
Broke Out
Of Its Shell

Emerald came to us with one goal in mind, create a brand strategy that’s nuts and disruptive. So that’s what GIRVIN did.

Emerald Packaging

Out with the Old

People said the old Emerald logo looked like a vintage automotive emblem. GIRVIN changed that by stripping away the metallic gradients and swapping out the dark reds with bright and energetic reds.

Emerald Logo Old
Emerald Logo New
Brand Typography

GIRVIN created a custom alphabet that would serve as a foundation for product names. Franklin Gothic was used to support Emerald Gothic.

Emerald Alphabet

Emerald Typography GlazedEmerald Typography SweetEmerald Typography MixedEmerald Typography Roasted

Emerald Packaging

Emerald Mini Can PackagingEmerald Mini Can Packaging

Sharing Pictures of our
Nuts with America

GIRVIN has brought Emerald to the forefront of branded social media with content that reflects the new brand identity and an energetic voice used to proactively engage existing, and potential community members. As a result the community size doubled and engagement tripled within a year.

Emerald Social Media Posts
Emerald Social Media Posts

“Thanks for all your support Tim & team. Packaging, Template and Sales kit all looks amazing. We are getting a lot done, learning and doing it in a short period of time. Many thanks for your partnership, cannot wait to launch this product in market.”

Miguel Leal | Sr. Vice President