Of Its Shell
Emerald came to us with one goal in mind, create a brand strategy that’s nuts and disruptive. So that’s what GIRVIN did.
Out with the Old
People said the old Emerald logo looked like a vintage automotive emblem. GIRVIN changed that by stripping away the metallic gradients and swapping out the dark reds with bright and energetic reds.
GIRVIN created a custom alphabet that would serve as a foundation for product names. Franklin Gothic was used to support Emerald Gothic.
Sharing Pictures of our
Nuts with America
GIRVIN has brought Emerald to the forefront of branded social media with content that reflects the new brand identity and an energetic voice used to proactively engage existing, and potential community members. As a result the community size doubled and engagement tripled within a year.
“Thanks for all your support Tim & team. Packaging, Template and Sales kit all looks amazing. We are getting a lot done, learning and doing it in a short period of time. Many thanks for your partnership, cannot wait to launch this product in market.”
Miguel Leal | Sr. Vice President