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LOCATION

Seattle
New York
San Francisco

3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com

360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com


t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

House of Matriarch

The Challenge


Do you believe in magic?

The House of Matriarch believes in the transcendent power of fragrance and its ability to connect us to the past, present, and future. GIRVIN was honored to be chosen to create a full brand around House of Matriarch, including packaging, logo, and website design.

The Solution


Turning magic into design

To build a cohesive brand language, we started with a BrandQuest® to dive into the soul of Matriarch. The entire design language was built on the illustrative techniques from the 18th century, from engraved renderings to lettering and calligraphic treatments.

GIRVIN created all new collateral, product design, packaging, display units and display plans, marketing materials, including print, social, the art direction of nine fragrance-focused videos, as well as a website for the House of Matriarch.

RETAIL PERFECTION


The stars aligned

We worked to establish a language that extended from the logo design, through collateral, web, bottle design, to packaging and display. We developed a system that identifies each fragrance by using its astrological chart to create an abstracted seal, enabling each product to be both unique and united.

Last but not least, we created introductions and drove a plan of attack to take the line into Nordstrom. We are proud to say House of Matriarch will be available in thirteen Nordstrom stores across the country.

And Beyond


Thank you so much for rallying the troops to get these done. We SOOOOOO appreciate you guys! Everything is looking great and we are whistling as we work!”

CHRISTI MESHELL | Founder