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WORK WITH US

LOCATION

Seattle
New York
San Francisco

3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com

360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com


t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

Hum

The Challenge


Hold that Pose

Sarah de Joybert came to GIRVIN to create a yoga and meditation home practice. Her goal was to share her personal story of discovery, explorations and expertise while inviting others to join the HUM community of integrated peacefulness, joy, and mindful living. She had a vision of warm, inviting colors and textures; of simple and engaging content and offerings to aid others in their own, thoughtfully engaged practice. It was a three-year journey of growth from the ground up, and well worth the wait.

The Solution


Back on Balance

GIRVIN created a visual language of meditative medallion patterns and warm colors to inspire and welcome, aiming to evoke feelings of peace, joy, vitality, and hope; black and white photography, as well as sparingly used, brightly colorized images brought order, balance, and simplicity. We applied this visual language to the website, e-blast, and other digital offerings, as well as textiles, packaging, yoga and meditation accouterments—achieving a cohesive, balanced whole.

AND BEYOND:


Intentionality and empowerment

The patterning used throughout the HUM brand was inspired by the art and architecture found in Sarah’s travels through Morocco and other countries around the world. We created custom mandalas, mantras, and medallions as meaningful and intentional evocations of sound, breath, nature, and self—as resonant pattern on pattern, message inside message. The mantra “So HUM” is a meditative statement of being that means “I am,” which is written in Sanskrit within the above brand mark and is used in much of the patterning as well.

And Beyond


Thanks once again for helping me to bring HUM to life this year. Couldn’t have done it without the Girvin team!”

Sarah deJoybert | Founder