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LOCATION

Seattle
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3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com
360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com

t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Karina Skin Care System

The Challenge


A lovely legacy

Mirela Marinescu, renowned esthetician and Karina founder, named the company for her daughter. This mother-daughter duo now work together to create a brand that inspires women to create good skincare habits, promote self care and embrace their beauty while aging gracefully. To take the next step in their brand evolution, they needed a brand uplift that more clearly and beautifully communicated their passion and products to a growing audience.

The Solution


Clean, clear, and classy

GIRVIN began with refining their logo for a classic yet fun and approachable look, which retained brand legacy while also reaching out to a new and younger audience. We then created a simplified line drawing and category icon strategy that more consistently communicated a product’s purpose, and applied these to a new packaging system.