Karina Skin Care System

The Challenge

A lovely legacy

Mirela Marinescu, renowned esthetician and Karina founder, named the company for her daughter. This mother-daughter duo now work together to create a brand that inspires women to create good skincare habits, promote self care and embrace their beauty while aging gracefully. To take the next step in their brand evolution, they needed a brand uplift that more clearly and beautifully communicated their passion and products to a growing audience.

The Solution

Clean, clear, and classy

GIRVIN began with refining their logo for a classic yet fun and approachable look, which retained brand legacy while also reaching out to a new and younger audience. We then created a simplified line drawing and category icon strategy that more consistently communicated a product’s purpose, and applied these to a new packaging system.