A fresh perspective
Ashley Feinberg, cosmetologist and animal rights enthusiast, created Kavella as an earth-friendly, cruelty-free, and all natural alternative to the chemical-laden “luxury” hair care products she’d been using for years. After gaining traction in the hair care industry, and in anticipation of creating new products, she realized her packaging needed better visual consistency. She reached out to GIRVIN to update her logo and simplify the labels to better reflect her vision for the brand.
It’s black and white
GIRVIN started by refining the brand mark—keeping brand equity in mind, we created a cleaner and more modern rendition of the logo and updated the support typography. As Ashley sourced new white aluminum bottles for better sustainability, we developed a crisp and clean label and color system to help the brand stand out and drive home the simple ingredients and clean beauty premise.
Kavella means “lotus flower” and “beautiful”—and this earth-conscious hair brand firmly roots its purpose in creating clean, natural-ingredient products for beautiful, healthy hair (for people and their pets!). We updated the existing lotus artwork with cleaner, simpler lines to reflect that, and created a vibrant, minimally used color palette to breathe vitality and distinction into the predominantly white packaging. The black logo and typography create a stark contrast against the white background that reflects the simplicity of the ingredients and the clarity of the brand promise.