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Seattle
New York
San Francisco
3131 Western Ave
Suite 510
Seattle, WA   98121
t 206.674.7808
f 206.674.7909
info@girvin.com
360 Riverside Drive
Suite 7D
New York, NY   10025
t 212.924.7331
f 212.924.7310
williams@girvin.com

t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

Matriarch | GIRVIN

looking
BACK moving
forward

House of Matriarch is a brand rooted in the rich history of magic, and it breathes that language, embellished, mysterious, powerful, nostalgic.

House of Matriarch Logo

THE CATALYST

To build a cohesive brand language, we started with a BrandQuest® to dive into the soul of Matriarch. This process helped develop the stylistic approach.

An entire design language built on the illustrative techniques from the 18th century, from engraved renderings to lettering and calligraphic treatments, astrological visualizations and sigil design language.

Through the BrandQuest, we developed a series of themes: Naturality, Luxury, Mysticism, and the Mother. To gain a sense of texture, we created a mood board to visualize the themes.

House of Matriarch Logo Explorations

magic
into the
design

The themes above began to meld together, distilling down to isolate only the true accords, harmonious and richly layered. A cartouche containment device became the essense of the logo. Custom created fonts reference classical type design rooted in antiquity but paired with a modern styled supporting font. Using an ancient map of the universe and the orbital pattern of Venus, we developed a style of patterning that is as intricate and ornate as it is flexible. Establishing a language that extends from the logo design, through to collateral, web, bottle design, packaging and display. We developed a unique system that identifies each fragrance by using its astrological chart to create an abstracted seal. Below you will find a collection of imagery that touches on a few of the design processes.

House of Matriarch Old LogoThe original logo was pivotal in defining the starting point of the logo redesign and the rebrand.
New Logos

copperCopper is represented by the same alchemical symbol that is used for the Goddess and planet Venus. copper-woman-symbol
The Symbol of the goddess and planet Venus.
orbital-pattern
Orbital pattern of Venus relative to Earth.

Venus-Orbit-Rec
VENUS ORBIT
plus-signMetatron-Rec
METATRON
equal-signFlower-of-Life-Rec
FLOWER OF LIFE

star-chart-rec
STAR CHART
right-arrow-rectanglechart-detail-rec
DETAIL OF CHART
right-arrow-rectanglebeauty-mark-rec
BEAUTY MARK

Defining self to
lining the shelf

In taking the rebrand to full realization, we created all new collateral, product design, packaging, display units and display plans, marketing materials, including print, social, the art direction of 9 fragrance focused videos, as well as a reskin of the House of Matriarch website. Last but not least, we created introductions and drove a plan of attack to take the line into Nordstrom. We are proud to say House of Matriarch will be available in 13 Nordstrom stores across the country. We hope you like it as much as we do!

sec-4-Intro

Collateral & Small Pieces

Product Design

PACKAGING

Display-1Display-2

Marketing Materials

Mark-Mat-1Mark-Mat-2

Videos

Vid-Large

We helped art direct and style a series of videos for House of Matriarch to use for promotional purposes. Here is a small selection.

Video Sm 2Video Sm 3

Website Reskin

Nordstrom Launch Event

“Thank you so much for rallying the troops to get these done. We SOOOOOO appreciate you guys! Everything is looking great and we are whistling as we work!”

CHRISTI MESHELL | Founder